Prices are rising for many Americans, with 65% of consumers saying the increases are outpacing their income, according to a J.D. Power survey of 4,000 U.S. adults conducted in February 2026.
Recent inflation data adds to that pressure, with the annual rate rising from 2.4% in February to 3.3% in March, according to consumer price index data released Friday. The increase was driven largely by a surge in energy costs as gasoline prices spiked amid the Iran war. Gasoline prices rose 21.2% in March, accounting for nearly three-quarters of the overall increase, according to the Bureau of Labor Statistics.
I got a box of ice cream pops a few weeks ago.
It had three in the box.
I could swear I’ve bought the exact same kind before and it had four. Not only did the shrinkflation annoy me, but 3? Something about that rubs me the wrong way, but I can’t quite articulate it. It just seems like a very weird number to pick. Right? Am I alone in thinking this?
My mom has a box a day habit of those little Dove ice cream nuggets. A while back they went from 10 in a box to 6, and the price stayed the same. You can’t do that to an addict, they don’t take it well.
And yet for all of eternity we have had different numbers of hot dogs and hot dog buns.
Having a prime number in the box makes fights more likely since it isnt divisible. If you are sharing, somebody is going to miss out.
In a somewhat related prime number incident, we have the term “baker’s dozen”, meaning 13. This is because bakers were found to be reducing the size of loaves of bread, and the government required that they include 13 when they sold 12 to make up for the discrepancy. So shrinkflation has been going on basically forever…
same goes with bars, like gronala, fruit bars,etc. i have seen from 6-5,. the bougie ones like gomarco,etc are too expensive for a fruit bar.