I’ve never really understood the appeal of paying more for a shirt just because it has a brand like Nike or Adidas or something with another brand that sells a product printed across it when a plain, unbranded one costs less.
If you think about it, walking around wearing a giant logo is basically acting as a walking billboard for that company. Usually, if a company wants to advertise on a billboard, they have to pay for the space. But with branded clothes, people not only provide the advertising space for free, they actually pay extra for the privilege.
It feels a bit backwards to me. For those of you who prefer branded clothing, what makes it worth the extra cost for you?
Edit: I’m not speaking of sports equipment. Just clothing you would wear to the movies, the store, etc.
Some people see it as a status symbol. “I can afford to spend this much extra on clothes” is the message they want to send. In their mind, everyone wants designer clothes, but only some people can afford them.
It’s also a signal to others. They want to associate themselves only with people who can afford the same things because that means they have a similar lifestyle and don’t have to worry about members of the lower classes trying to leach off them.