xkcd #3232: Countdown Standard
Title text:
Anyone who is caught counting ‘three … two … one … zero … GO!’ will be punished with a lifetime of eating only ISO standard food samples.
Transcript:
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Source: https://xkcd.com/3232/
This Thursday is already in the future. It has no meaning of you say it on a Friday. Then it’s ”this Thursday coming“ or just “Thursday coming”
At least here in the UK that’s the only way I’ve ever heard it used