Semi-transparent solar cells that could be added to windows to efficiently harvest energy from indoor light as well as the sun have been developed by an international team led by UCL researchers.
I think it all boils down to “hey boss, I patented this new technology!”, “great, let’s shove it down people’s throats, pour a bunch of money into getting this hyped in popsci magazines and online tech spaces, we’re gonna make hundreds of millions of dollars before anyone realizes what a dumb fucking idea this is.”
This is the nature of popsci journalism for sure. Combined with the startup funding (/grift, often) hype cycle… Ugly
One time I had a PR person from my school suit down in my office with me. He really wanted to hype oeut research. I was a wet blanket - probably overly so as I’m actually people-pleaser plus under-promise over-deliver which was incompatible.
I ended up kinda struggling and seeing how disappointment, almost annoyance, all I could say was ‘go talk to [my professor], he’s much better at this’
I think it all boils down to “hey boss, I patented this new technology!”, “great, let’s shove it down people’s throats, pour a bunch of money into getting this hyped in popsci magazines and online tech spaces, we’re gonna make hundreds of millions of dollars before anyone realizes what a dumb fucking idea this is.”
This is the nature of popsci journalism for sure. Combined with the startup funding (/grift, often) hype cycle… Ugly
One time I had a PR person from my school suit down in my office with me. He really wanted to hype oeut research. I was a wet blanket - probably overly so as I’m actually people-pleaser plus under-promise over-deliver which was incompatible.
I ended up kinda struggling and seeing how disappointment, almost annoyance, all I could say was ‘go talk to [my professor], he’s much better at this’