Apple CEO Tim Cook Stepping Down, John Ternus Taking Over
www.macrumors.com
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world".
  • galaxy_nova@lemmy.worldEnglish
    271·
    2 months ago

    I’m hopefully for maybe a return to a hardware focused Apple but we’ll see. Apple silicon was truly great, but I want moar.

      • T156@lemmy.worldEnglish
        4·
        2 months ago

        I think that’s why we haven’t seen Apple Silicon advertised that heavily lately.

        There’s also not much of a point to advertise it at this point. The M-Series chips been around for a good while now, and is used in a bunch of their products. It’s basically turned into the status quo, so they have no need to advertise it, particularly as the improvements seem to be mostly incremental for the time being.

    • k0e3@lemmy.caEnglish
      5·
      2 months ago

      Aren’t they hardware focused? I don’t use any of their products but I keep hearing praise about their M chips and their general build quality. Their phones seem pretty solid too; although, I guess you might not be getting the best bang for your buck when comparing features side-by-side.

      • T156@lemmy.worldEnglish
        2·
        2 months ago

        Sort of? Apple’s reputation is traditionally that they make middle-of-the-road hardware, but make up for the shortcomings with software.

        On paper, you can buy a Windows computer with better specs for cheaper, but the Apple computer still holds its own because the software is well-made, at least on the OS side of things. Even if the rest of their software was rubbish, you could get rid of it and still have a good foundation to work from. Hence why the Hackintosh was all the rage some years back. In theory, you could eke out the best of both worlds.

    • Rekall Incorporated@piefed.socialEnglish
      1·
      2 months ago

      Their growth segment is services and services have been taking an increasing share of total revenues (even with record iPhone sales).

      That’s where they’ll be focused on, so prepare for mode ads and data collection.