Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
I don’t mean streaming services are bereft of any decent content, a portion of their original stuff is good and a lot of their licensed stuff is good as well. I was just pointing out that just because it’s longer form, it doesn’t mean it’s automatically better than social media content.
I don’t mean streaming services are bereft of any decent content, a portion of their original stuff is good and a lot of their licensed stuff is good as well. I was just pointing out that just because it’s longer form, it doesn’t mean it’s automatically better than social media content.