It is clearly thematic that we trust the brands of physical stores. No surprise that Bunnings and Aldi rank one and two respectively. But they are also in the company of retail peers including Kmart, Apple, Big W, Myer, JB Hi-Fi and Australia Post inside the top 10 for trust.
10 most trusted brands (Source: Roy Morgan)
- Bunnings
- Aldi
- Kmart
- Commonwealth Bank
- Apple
- Big W
- Myer
- Toyota
- JB Hi-Fi
- Australia Post
===
The remainder of the brands that comprise the 10 least trusted brands are less about the industry in which they sit and have more aberrant reasons for their inclusion.
10 least trusted brands (Source: Roy Morgan)
- Optus
- Facebook (Meta)
- Temu
- Woolworths
- Coles
- Tesla
- Qantas
- Telstra
- Shein
- X (formerly Twitter)
Why in that absolute hell do people trust commonwealth bank!!
I’ve given up trying to understand the addiction Australians have to the Big Four banks. Even after all the scandals they just keep going back. Sorry, but I’m out of all sympathy now. The next time these people get fucked over I will just laugh very loudly at them.
I need to find a way to rescue my Dolomites account.
Yeah that’s how they hook everyone. It was fine when it was a publicly owned bank.
Wait, the dolomites program is still around? I was joking about my old account from before the bank was privatised.
Lotta old farts?
That’s even stupider of them, they would have lived through the great scam stuff they did that saw thousands lose their life savings and retirement funds.
lot of stupid and hateful people out there, look at the rise of One Nation, Labor still in Government, The Libs etc