Today, Ford is betting on the next stage of technology innovation–AI. With annual revenues of $185 billion, Ford ranks 19 on the Fortune 1000, and markets automobiles and commercial vehicles across the globe. So, how does a company that pioneered an earlier era of innovation adopt the next wave, manifested by artificial intelligence (AI), to optimize its business operations for the next generation of customers?
It’s funny. I was on the Detroit factory tour in August, and it was all about the human factor andnhow great itnisntonhabe human expertise and skill behind Every FORD Truck.
Interesting. The PR team seemed to have got it at the local level. Maybe the AI bit from the article I posted was trying to reach the money people. I’m guessing the money people don’t buy Fords as a rule.
Well the article’s from November, and they probably didn’t touch the tour script before then. It’s just funny how in a few months things have gone so tits-up.
🤣 How Ford Is Embracing AI To Drive Innovation In The Automotive Industry
Nov 23, 2025, 04:58pm EST
Could tell this was forbes just from the hogwash in that excerpt.
It’s funny. I was on the Detroit factory tour in August, and it was all about the human factor andnhow great itnisntonhabe human expertise and skill behind Every FORD Truck.
Interesting. The PR team seemed to have got it at the local level. Maybe the AI bit from the article I posted was trying to reach the money people. I’m guessing the money people don’t buy Fords as a rule.
Well the article’s from November, and they probably didn’t touch the tour script before then. It’s just funny how in a few months things have gone so tits-up.