They are a major corporation, and a telecommunications company at that. Their bottom line isn’t exactly shrinking. Many companies operate industry related public arms at a loss as a promotional department. Them simply operating a radio station is massive marketing, and if done right, can earn a lot of public goodwill.
Operating a radio station is a business. If it doesn’t make money why do it?
Not everything needs to be business-ified.
It is a business. What would you have them do?
They are a major corporation, and a telecommunications company at that. Their bottom line isn’t exactly shrinking. Many companies operate industry related public arms at a loss as a promotional department. Them simply operating a radio station is massive marketing, and if done right, can earn a lot of public goodwill.
Edit: bad wording