TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.
Well, there was awhile when you could walk into a brewpub and order a variety of things. Stouts, ESBs, barleywines, porters…then Trump got elected the first time, and all beer became IPAs. They must be cheaper to make or something, but people who like beer that tastes like anything other than dogwood leaves were just fired as customers.
IPAs were definitely a trend by 2016.
You can make an IPA in half the time. Also, Lager is especially difficult.
Yes it’s all trump. As we all know, he demands IPA with his standard McDonald’s MRE
I don’t think it’s causal but that’s about when it happened. I was at a brew pub that election night and I don’t remember having much good beer since then.