TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.
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I’m all for this. A) It’s healthier for everyone involved. B) It is making prices come down for me to buy all that unhealthy stuff for myself.
The legalization of Marujuana, edibles and young people collectively don’t go to bars anymore, I wonder if the amount of drunk driving has declined.
I want to say no…but I don’t have any way to know that I’m right. I’d assume the number of young drunk drivers has gone down. And I assume drunk driving will go down drastically once the boomers start their giant death toll numbers. But that’ll be over the next 20 years. My mom is 80. My grandma lived to be 103. The youngest boomers are 60.
But again, I have zero clue how right I am.
Agreed.
“Amount of drunk driving” equals “how much cops pull over drunk drivers”
Not really, they juke the stats
Damn that was a pretty good read. Thanks.
Hence why MADD has been moving the goal posts to keep the numbers up to keep getting the donations. You can’t have a not for profit win, the struggle must be artificially continue for the fat salaries…
https://drunkard.com/08_02_fighting_madd/
Dont drink and drive, but the number a total bullshit these days.
MILLENNIALS destroying ANOTHER thing! WHY don’t they just SPEND the Money we DONT give them on these BAD things that will Make them Feel like CRAP while making US Richer?
-Billionaires!
Oh no, it’s definitely the zoomers for this one. Millennials were big on cocktails.
Yup. But millenials are getting to an age where hangovers are just not worth it, and you get gens are not continuing the slack. All my younger friends use all sorts of substances, but rarely alcohol…
Millenials were also big on the whole craft beer thing (at least in North America, not sure how that trend played out in the rest of the world).
Americans are also big, and like 1/8 adults are on GLP-1s.
GLP-1s make the seltzer cans a hell of a lot more appetizing than a heavy/hoppy beer.
tf you guys mean “were”
In the case of the craft beer market, it’s not nearly as overhyped as it once was.
Well, there was awhile when you could walk into a brewpub and order a variety of things. Stouts, ESBs, barleywines, porters…then Trump got elected the first time, and all beer became IPAs. They must be cheaper to make or something, but people who like beer that tastes like anything other than dogwood leaves were just fired as customers.
Yes it’s all trump. As we all know, he demands IPA with his standard McDonald’s MRE
I don’t think it’s causal but that’s about when it happened. I was at a brew pub that election night and I don’t remember having much good beer since then.
You can make an IPA in half the time. Also, Lager is especially difficult.
IPAs were definitely a trend by 2016.
not here, there’s at least one craft brewery in every town.
also you made it sound like the past tense applied to the millenials themselves :P
It’s because anyone over 30 automatically becomes a boomer. Gen X has been all boomers for a long time and no one noticed. Millennials are critically endangered, but if you donate to my “save the Millennials” fund, we may be able to bring them back from boomerism before it’s too late.
Millennial here, IPAs are too expensive to have more than once a week or two. And getting them out at shows is fucking insane ($12-16).
Craft beer is huge in Australia
I lived in a part of Sydney famous for having dozens of breweries in a relatively small area
I could walk easily around some amazing places, and I could take my dogs to almost all of them
The article mentions the largest producers, so I wonder how much of this is people buying from local breweries instead of drinking Budweiser.
I’m an elder millennial and I hardly ever drink, I know a lot of people like me. It’s almost like generalizing is a bad idea.
a lot of younger millenials that I know are consciously drinking less. a higher number than expected are outright sober (whether due to previous addiction or just because why not)
Millennials taking credit for doing nothing, story at 11
For me, it was the colon cancer…
They really are the selfish generation
My uncle is slowly dying from pancreatic cancer thanks to irregular alcohol consumption. So yeah. Let’s not get pancreatic cancer or other such things. It’s painful. All you gotta do is not drink non foods like alcohol and not breathe non breathable gasses like smoke.
Are they 100% sure it was booze? My uncle is slowly dying too from pancreatic cancer and part of the theory is if he wasn’t drinking beer it was diet cokes.
I went sober for various reasons years ago. I wish I could say it saved me money though, now I spend my vice money on fancy food instead.
is already sitting at your dinner table
Dinner isn’t for hours, and you haven’t even started yet? That’s cool. I’ll wait.
I brought a game boy.
Canada’s boycott of big US manufacturers has helped as well.
Scotland is seeing a huge drop in scotch sales, and France is seeing a huge drop in wine sales. Even though the US producers are seeing a bigger drop due to Canada’s boycott, the rest of the world is also seeing a drop even accounting for the Canadian shift to their products.
I really think it’s the wealth inequality. People can’t afford it.
Nah. We stopped buying American, and instead we buy Canada and Scotland and New Zealand alcohol products. It’s not a reduction, just a delicious shift.
Are the worlds largest producers of beer wine and spirits mentioned in this article Canadian? Because if not, I don’t see how it’s relevant.
If they ARE Canadian…really? Are you sure? There’s one that begins with an M thats Canadian. Moltav or something like that. I’d know it if I saw it. Other than that one, I can’t think of any Canadian beer.
Molson
There’s lots of craft beers on Canada now. At least, that’s most of what I’ve bought lately but I don’t drink very often.
Shout out to Granville Island Winter Ale. Goddam delicious!
Granville Island Brewing is owned by Creemore Springs which is owned by Molson Coors.
Ah damn.
Need a law that gets rid of American ownership of Canadian companies.
Most of the people I know are cutting back not because of health or habits, just because everything is so crazy expensive now. I feel like booze has been almost completely priced out of its target demographic.
Yeah, while I’m happy that this is making my favorite stuff cheaper, it’s still very expensive. Blanton’s was selling for $120/bottle just last year if you could even find it in my area, but I can find it in a regular grocery store for $80 now. EH Taylor went from $100/bottle and hard to find to $60 and all over the place. That’s WAY more affordable but also still really damn expensive compared to Buffalo Trace (all three of these brands are from the same parent company and from roughly the same recipe and source ingredients).
Scotch is slightly cheaper now, too. Dalmore 15 was selling for $120 last year and is around $100 now. Two years ago, Dalmore King Alexander was $340 but can be found in the grocery store for $280 now.
What I haven’t seen yet is a drop in price of Burgundy. I can’t afford to pay $300/bottle for a Nuits-Saint-George Gran Cru.
Even looking away from luxury booze brands, the cost of cocktails is also very high. I have to pay $21 for a cocktail at a moderately priced restaurant in my area.
Cocktails are a scam. Most places (and even some of the best places) are using cheap base ingredients, and the end results are gimmicky, boring, and lacking in complexity. At best, the median quality cocktail is nice to look at and features an acceptable balance of sweetness and acidity. A fucking glass of cold juice wins on a head-to-head of those metrics almost every time haha.
Yeah, there is a difference between an $8 and a $20 cocktail.
Though I agree with you that too many places will charge a $20 price for a $8 quality.
Bars with overpriced drinks hate this one weird trick:
1oz Campari - $1.10
1oz Red vermouth - $0.75
1oz Gin - $1.50
1 orange peel sliver - $0.1
Ice
100% premium ingredients. A dalmation could prepare it. $3.45 cost, sell it for double @ $7.
I know it’s an unc take, but I just don’t understand where the appetite for $20+ cocktails comes from. Maybe I’m just poor, like the person said below.
You’re definitely not going to the right places to get a cocktail.
I remember my dad saying when he started going to bars with his friends they would have beers because they were half the price of cocktails that were 3 bucks. Now a beer is ten bucks with a tip. Who the fuck wants to pay that?
cocktails are 20 bucks plus tip. still half the price of beer. more than an appetizer and almost as much as an entree at this point.
basically 25 bucks for a single drink at your average bar. fancy places high end you’re talking closer to 30-40 per drink, which at that point you might as well start just ordering the $200+ bottle of wine, as it will be cheaper.
and every bar around me is packed most weekends, because where i live people don’t think twice about blowing $500 eating and drinking in a weekend. but then they all cry about how poor they are… yeah it’s hard not to be poor if you are drop 2,000 a month on booze and eating out every month.
i had a renter a few years ago who would come home shitfaced every weekend and then not pay the rent for like two weeks. they were shocked when I terminated their lease 60 days later.
Death to all landlords. Fuck you, leech.
What’s the word? Thunderbird!
I’ve noticed that it feels like a very large proportion of Gen Z and young millennials vape like their lives depend on it. They can’t go anywhere without a vape in hand and they’re sucking on it every minute or so. I’m curious if the demographic that would be heavy drinkers is now just heavy vapers instead.
I watch body cam videos like crazy, the first words out of their mouth is “Where’s my phone and my vape”
I was on a public transportation city bus, and this guy just took out a vape, and started smoking. I’m like “There’s no smoking on the bus”, and he just starts laughing and acting like I’m an asshole. Saying vape smoke isn’t unhealthy.
I’m not a smoker, but my mom was. Guess who got cancer from second hand smoke, because in the 80s, everyone said “second hand smoke idn’t unhealthy”.
Yeah, but I’M the asshole for not wanting to breathe vape smoke in a place where it’s illegal to vape.
Anecdotally, I see way more Gen Z’ers smoking cigarettes than millennials. And vaping like you said, but I’m pretty bummed to be seeing cigarettes back so commonly.
My ex spouse took up vaping a couple years back and it basically went from “a few hits on some weekends” to “blowing through massive rips near constantly” in under 6 months. Wild to see. Now them and others they treat it like a permanent fixture if they don’t know where their vape is all else halts until they can find it. I’ve been addicted to various things in my life including alcohol but cigarettes and vapes have always scared me
What’s the cannabis revenue?
I‘d guess minimal change across the globe considering it’s still outlawed almost everywhere.
I’ll see if I can find it, but that “collectively lost $830 billion in market value” is doing a lot of heavy lifting. It went down from like 89% to 82% or something. That’s how much those fuckers make.
I’m doing my part gif
I’m gay so like half my friends are addicts and most of them are in recovery and open about the struggles. Oh and me too. Vs smoking weed and California sober, psychedelics, etc - that’s where it’s all at right now.
Oh no the poor drug peddlers. Whatever shall they do? This is an absolute travesty…
This is so terrible that people are no longer damaging themselves with the one drug that every country makes legal.
Are you just copying random posts from TiL on Reddit?
Sanitation, whether an ACTUAL bot or not, is basically a reddit repost bot, yes.
We need more content on the fediverse anyway, why not repost stuff from reddit?
If I had the infrastructure I would make an instance with a bunch of comms that are basically mirrors of niche subreddits, and have repost bots that keep the comms well-stocked with new content.
The threadiverse is great, and fuck reddit, but there were plenty of niche subs that I miss and it would be nice to have here
I’m not a bot, I just love posting on lemmy. and Exuz meh, what do you mean “basically”.
Fuck off Bot!
Fuck Reddit and Fuck Spez.
Making content available on lemmy that would otherwise have been found exclusively on reddit is fucking reddit and fucking spez
It’s not, especially when it’s posted as “from shitheads” or obviously from “shitheads”.
Some people are so derange, if you don’t like the post, the downvote is right there, jeez, feddit will never take of if people are this hostile.
I think this person saying fuck reddit is a reddit operative. They clearly want less content on lemmy
Boo hoo. I’ll use the down vote for you.
Isn’t summer break almost over? You probably have some summer reading you need to finish up.
Better go do it or they won’t let you play at recess.
I can’t read. Thought it was obvious.
According to the older people from my family, life was so shit that drinking was the only thing they had to drift their mind away from it. Today, things changed a lot. We have a variety of methods to drift away.
The internet was revolutionary. No longer do we have to pay exorbitant prices to rent a VHS tape or buy a magazine to escape from the drudgery and repetition of existence.
Now, we can stream porn for free. Or for those who have money to spare, there’s 3D VR porn. In fact, there’s even video game porn.
