The amount of adult stuff being deliberately pointed at children has increased quite a lot over even just the past couple years, because the corporations know that no one is going to come after them for it.
Hell, at my work, we replaced a court-ordered anti-smoking sign with a giant wall of cigarettes, so that we could make room for a bunch of new fruity flavors of nicotine pouches so that kids can become new addicts.
It’s always been the goal to get children consuming products. It’s a known function of humans that they usually stick to whatever they were doing when they were kids well into adulthood. It’s harder to convince an adult with pre-established routines and preferred products to switch over.
You’re right though that it’s getting pretty blatant now, but that’s to be expected as we dismantle food and drug regulations.
I suspect this is legal because “under aged” in the US doesnt explicitly mean “under 18”, since the legal drinking age is 21.
You didn’t like the smooth draw of a candy cigarette as a kid?
I can almost taste the chalk now.
The alcohol is the only reason to choke down the horsepiss that is beer; 0 alcohol beer’s only consumer base are self-loathing masochists.
You mean, like, all beer? I love that you have your own preferences, it’s a human right. It’s definitely an acquired taste for most people.
I’ve had one beer I thought tasted pretty good (a Sam Adam’s Cherry Wheat lager). It tasted like cherries. Like a slightly carbonated cherry juice; not beer with a hint of cherry.
I’ve never seen it being sold anywhere since. :(
Pretty sure I just hate the taste of hops. I have no tolerance for bitter flavours. Really sucks when my dad or sister cook, because I can hella taste when they burn any garlic used in it as it becomes super bitter.
I love a good beer. Budweiser is not a good beer, and the thought of a zero version sounds even worse.
But there are great beers and even very good non alchoholic ones.
My issue is that beer is a lot of calories, particularly the good ones. Even the zero alcoholic ones.
Don’t drink your calories is a good rule of thumb.
It helps my sober friends that used to down a 12-30 beers a night not lose that flavor. But to market to kids is pathetic
Seems fake. It’s also not legal AFAIK to sell non alcoholic beer to minors since it’s still got some alcohol in it. Then again I guess vanilla extract and mouth wash does too.
There’s a difference between non-alcoholic (or alcohol-free) and 0.0% alcohol (like it appears in the poster). The former allows for up to 0.5% ABV, while the latter means absolutely no alcohol whatsoever.
Still I don’t think it’s a good idea to get children used to the idea of drinking alcoholic beverages.
They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):
> 0.5% it’s beer and subject to alcohol laws
< 0.5% it’s not beer, technically a food
So they label it as <0.5% simply to show that it’s in the latter category. This creates a lot of confusion for some reason.
Even the grocers (and even manufacturers) get it all messed up. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:
The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a soda.
But the larger companies that sell it are just misclassifying it and creating problems to be as lazy and risk avoidant as possible.
To be fair, teenagers should also not think about alcoholic beverages.
Only >0,5% ABV is classified as an “alcoholic beverage” federally.
So apple juice, bananas, …?
They saw that younger people aren’t drinking nearly as much, so they thought this might be a solution? Get kids used to the flavor earlier?
Sadly, I’m sure there are plenty of shitty parents who would buy this for their kids.
I don’t think there’s many parents that would buy this for their kids. I grew up knowing friends parents would would just straight up buy you actual beer. But knowing them, if they saw this, I imagine them saying “Then what’s the fucking point??? Pussyass bullshit!” While at the same time putting 2-24packs in the cart, and then saying “For you and your little friends when they get here.”
I wonder how they will advertise their grape flavored beverage…
I’ll bet there is a “subscription” involved somewhere.
I don’t know if this is a hot take or not but alcohol free beer is pointless. I don’t believe anybody actually drinks beer for the taste because it objectively doesn’t taste all that great, people like beer because of the association it has with having a good time with your friends, nobody drinks it as a refreshing beverage.
The fact that beer doesn’t actually taste all that good is why people invented cocktails.
I disagree as I find craft beer quite delicious . I try not to consume alcohol though as I don’t need to kill my brain anymore than I have…
I actually like the taste of beer, especially the bitterness and a bit of fruity taste without being sweet.
And i am very glad that here in Germany there is a lot of analcoholic beer available, because very often i want the taste without the drug.
Still i agree with you that the memory of good times with beer makes it even better. I know a lot of people that don’t like the taste so much. So probably i am the outlier here.
in Germany there is a lot of ANALcoholic beer available
Great.
I don’t drink sparkling water but I like ma beer. It’s light and refreshing and nice to have very occasionally.
I don’t believe anybody actually drinks beer for the taste because it objectively doesn’t taste all that great
That’s like, your opinion man.
Plenty of people, like me, drink beer for the taste. I’m not all that fond of sweet drinks, so I actually tend to dislike cocktails or mixed drinks.
Not true at all. I love the taste of beer alone, AND in combination with certain foods. Not all beer of course, they make so many different kinds that it would be impossible to love them all.
I’m not going through the trouble and expense of cooking a steak if there isn’t going to be a beer accompanying it.
I went to a microbrewery/restaurant recently that had kid’s beer in the menu. It was just juices and stuff, but it still felt fucking scummy.
Yeah, teach them kids to drink from a young age, i’m sure it will be good for them
I mean, most countries drink 3-5 (some 7) years before Americans. By 21, people have kind of gotten over it and having beers for weekend chats and hangs is just normal. Drinking with intent or excitement to drink doesn’t exist without underlying mental issues.
This advertising wouldn’t exist because it would be aimed at actual kids and teens. Whereas in the US you join the military, kill people for them, then after a few years of that, you’ve earned a beer with some alcohol in it.
I have more than once witnessed 18-20 year old service members drinking openly and legally in bars and restaurants by using their military ID.
Yeah… In my country we can drink at 18
Now we just need a platform for kids to gamble away their crayon colors so that they’re ready to do the same with their very first paycheck.
Not only 0% alcohol, also 0% taste and 0% beer. There are great alcohol free beers out there btw. This ain’t it.
If you try them in Europe they are great. And even there underage kids are not allowed to buy them
What’s this actually taste like? I figure it’s basically what they added to bud light to make bud select if it wasn’t just water. Bud light - 110 calories, 4.2% alc. Select - 55 calories 2.1% alcohol.
I remember looking at it when it came out and thinking they filled half the bottle with carbonated water and sold it for slightly more.
What is it with Americans and bud light anyway. It’s the worst version of the product and yet for some reason it’s really popular in the US.
It’s common and they were already in place when prohibition ended.
So after a good chunk of time with all the breweries becoming unavailable, they were fast to start selling and it just became a common brand.
Having the three key elements to an alcohol consumed for social purposes rather than taste also helped: cheap, available and cheap.
We’ve got others around, but they’re generally not everywhere.
I don’t know that I’ve ever heard anyone say they like the taste though. I think the closest I’ve heard is someone saying they like how it’s cold.
Because you can drink it all day and still drive home.
I’d say this is sarcasm, but I live in a rural area and have heard it calls ‘driving beer’ before. And looking in the ditches, it appears to be true.
I raise you, Kids Extacy.
Wow this is terrible and also cherry on top ai created sign 100%
What makes you think it’s AI?
The meaningless feature section in the middle of the poster.
I also think it’s AI. It’s not something in particular I can point out that makes me think that, it’s more an impression. An impression that comes from having seen a ton of slop.
You’ve seen quite a few pixels in your time, you say?
Sir, it’s an older meme but it checks out.
The style of the text is a big giveaway to me. Generated text has gotten a lot better (ie usually legible), but it’s pretty much always that same block letters that aren’t quite perfect enough to be a typeface, but also not designed well enough to be made by hand.
The general format of this one is also fits closely to a lot of other generated posters I’ve seen (some examples: https://lemmy.ca/pictrs/image/2d35f3bf-bc05-4971-8c8d-9e69fe857bde.png). It’s hard to describe, but hopefully you can see what we’re talking about.
I can pick that same “general vibe” very well with video but I think I’m yet to acquire that instant read on still images (of graphic design as opposed to realistic scenes). Only one of three, the one on the right, seemed at all obvious to me.
The “emphasis whiskers” around “it’s” in the top, middle are a dead giveaway. Plus I’ve seen multiple AI generated posters with this exact color/font scheme. You’re gonna keep seeing it over and over now that you know what to look for, unfortunately.
I still don’t understand the “whiskers”. What dataset are they using to train? I’ve literally not seen them until the prevalence of genAI.
It doesn’t look like it was designed by hand. There’s no meaning or sense of planning in the design.
Look at the text on the beer can. It’s gibberish.
Lol it actually says “Badweiser”. That’s pretty funny.
Someone’s been a
Badweiser
It’s fucking Polish.
Edit: I looked up the can design and it’s sold in different regions with the same design with the top text being replaced with whatever regional language is expected.
The small text on the upper part of the can isn’t polish, it’s gibberish. They fixed up every other text, but that part they didn’t touch up.
https://lemmy.world/comment/25250353
Does that look like Polish to you?
Can you pass a translation for me?
Lol @ “it’s Polish”
I have a better one for you: what if Budweiser themselves used AI to create the label, and it’s actually a real photo? What if we have entered an age of… Whatever that horror is
Why are you saying this?
It’s gibberish.
i think they’re suggesting it’s a real photo of an ai generated print on a real can
French is gibberish now? This was taken in Canada, you can tell by the bilingual packaging.
Which part of this is French?
It looks Slavic to me.
Polish uses the Latin alphabet. Other Slavic languages use Cyrillic. That is neither.
Damn, good eye
No part of it is language at all. Its like latin letters got mixed with Devanagari.
100% AI slop
I agree, but this is what I was responding to: https://lemmy.ca/comment/24773109
Yeah, sorry. I replied to the wrong comment. My reply was intended for @WolvenSpectre@lemmy.ca
Im sorry, what? Nothing about this id bilingual.
The label on the jack links has a bit of blurry French. And the Qualite on the right side of the can on the box
And the labels in general
As someone who took French for 6yrs, I don’t think R2]R is French… nor is a bunch of the text that appears like multiple characters written over each other.
Like other commenter said, its more a general vibe.
Its the blocky graphic on either side with smaller text labeled modern squared off graphics in the middle. Its the font. Its the spacing. Its got the same general flow of the dozens of AI generated websites I’ve seen.
Its too cleanly unclean.
So, just shitty barley tea being advertised by ai slop
Aside from mindless fucking consumerism, what’s the issue?
You know how you can’t buy those sugar “cigarettes” anymore? Same reason.
You also can’t buy snortable children’s Tylenol.
You can, actually. They’re on Amazon.
Snortable children’s Tylenol… That’s a great idea. Do you work in marketing?
It’s interesting because, in the US technically they aren’t allowed to be labeled Cigarettes (in most countries they are outright illegal), Just did check amazon, and you can see the actual packaging just says “bubble gum”, or “candy”. Though I think the amazon listing using the word, may actually not be within the law.
It’s like marketing a vape with no nicotine to kids
Oh, like candy cigarettes and big league chew.
Oh, like candy cigarettes and big league chew.
Yeah… Which was also a bad idea… of which most of the world won’t accept in the modern age.
https://en.wikipedia.org/wiki/Candy_cigarette#Sales_laws
Big league chew, I guess was a bit more on the fence because it’s less obvious and it avoids any words that directly link it to chewing tobacco.
Amazon sells candy cigarettes.
Amazon sells a lot of illegal shit. That doesn’t mean it’s okay; that just means law enforcement isn’t doing its goddamn job.
Because it’s clear they want kids to start drinking budweiser young. It’s marketing budweiser to minors, whether it has alcohol or not. And it’s marketing alcohol (“it’s BEER for under age”) to youth… Beer by default has alcohol. This is marketing beer to literal children.
What do you think all that marketing does? Gets them drinking more budweiser as adults, and probably interested in alcohol while underage. Shady as fuck.
I think these people haven’t been aware of near-beer sales to kids going back over 60 years. Kids have been able to buy them here in Canada for longer than that, that is just the oldest person I have know to buy a 6pack of near-beer as a 5 year old kid.
Well the industrious kiddos just go to the store and buy some juice, sugar and yeast.
