Seems fake. It’s also not legal AFAIK to sell non alcoholic beer to minors since it’s still got some alcohol in it. Then again I guess vanilla extract and mouth wash does too.
There’s a difference between non-alcoholic (or alcohol-free) and 0.0% alcohol (like it appears in the poster). The former allows for up to 0.5% ABV, while the latter means absolutely no alcohol whatsoever.
Still I don’t think it’s a good idea to get children used to the idea of drinking alcoholic beverages.
To be fair, teenagers should also not think about alcoholic beverages.
They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):
> 0.5% it’s beer and subject to alcohol laws
< 0.5% it’s not beer, technically a food
So they label it as <0.5% simply to show that it’s in the latter category. This creates a lot of confusion for some reason.
Even the grocers (and even manufacturers) get it all messed up. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:
The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a soda.
But the larger companies that sell it are just misclassifying it and creating problems to be as lazy and risk avoidant as possible.
Only >0,5% ABV is classified as an “alcoholic beverage” federally.
So apple juice, bananas, …?
Yeah, teach them kids to drink from a young age, i’m sure it will be good for them
I mean, most countries drink 3-5 (some 7) years before Americans. By 21, people have kind of gotten over it and having beers for weekend chats and hangs is just normal. Drinking with intent or excitement to drink doesn’t exist without underlying mental issues.
This advertising wouldn’t exist because it would be aimed at actual kids and teens. Whereas in the US you join the military, kill people for them, then after a few years of that, you’ve earned a beer with some alcohol in it.
I have more than once witnessed 18-20 year old service members drinking openly and legally in bars and restaurants by using their military ID.
Yeah… In my country we can drink at 18
I raise you, Kids Extacy.

Wow this is terrible and also cherry on top ai created sign 100%
What makes you think it’s AI?
The style of the text is a big giveaway to me. Generated text has gotten a lot better (ie usually legible), but it’s pretty much always that same block letters that aren’t quite perfect enough to be a typeface, but also not designed well enough to be made by hand.
The general format of this one is also fits closely to a lot of other generated posters I’ve seen (some examples: https://lemmy.ca/pictrs/image/2d35f3bf-bc05-4971-8c8d-9e69fe857bde.png). It’s hard to describe, but hopefully you can see what we’re talking about.
I can pick that same “general vibe” very well with video but I think I’m yet to acquire that instant read on still images (of graphic design as opposed to realistic scenes). Only one of three, the one on the right, seemed at all obvious to me.
The “emphasis whiskers” around “it’s” in the top, middle are a dead giveaway. Plus I’ve seen multiple AI generated posters with this exact color/font scheme. You’re gonna keep seeing it over and over now that you know what to look for, unfortunately.
I still don’t understand the “whiskers”. What dataset are they using to train? I’ve literally not seen them until the prevalence of genAI.
Look at the text on the beer can. It’s gibberish.
Someone’s been a
Badweiser
Lol it actually says “Badweiser”. That’s pretty funny.
Lol @ “it’s Polish”
I have a better one for you: what if Budweiser themselves used AI to create the label, and it’s actually a real photo? What if we have entered an age of… Whatever that horror is
Why are you saying this?
It’s gibberish.
i think they’re suggesting it’s a real photo of an ai generated print on a real can
French is gibberish now? This was taken in Canada, you can tell by the bilingual packaging.
As someone who took French for 6yrs, I don’t think R2]R is French… nor is a bunch of the text that appears like multiple characters written over each other.
Which part of this is French?

It looks Slavic to me.
Polish uses the Latin alphabet. Other Slavic languages use Cyrillic. That is neither.
No part of it is language at all. Its like latin letters got mixed with Devanagari.
100% AI slop
I agree, but this is what I was responding to: https://lemmy.ca/comment/24773109
Yeah, sorry. I replied to the wrong comment. My reply was intended for @WolvenSpectre@lemmy.ca
Damn, good eye
Im sorry, what? Nothing about this id bilingual.
The label on the jack links has a bit of blurry French. And the Qualite on the right side of the can on the box
And the labels in general
It’s fucking Polish.
Edit: I looked up the can design and it’s sold in different regions with the same design with the top text being replaced with whatever regional language is expected.
The small text on the upper part of the can isn’t polish, it’s gibberish. They fixed up every other text, but that part they didn’t touch up.
Can you pass a translation for me?
https://lemmy.world/comment/25250353
Does that look like Polish to you?
Like other commenter said, its more a general vibe.
Its the blocky graphic on either side with smaller text labeled modern squared off graphics in the middle. Its the font. Its the spacing. Its got the same general flow of the dozens of AI generated websites I’ve seen.
Its too cleanly unclean.
It doesn’t look like it was designed by hand. There’s no meaning or sense of planning in the design.
I also think it’s AI. It’s not something in particular I can point out that makes me think that, it’s more an impression. An impression that comes from having seen a ton of slop.
You’ve seen quite a few pixels in your time, you say?
Sir, it’s an older meme but it checks out.
The meaningless feature section in the middle of the poster.
Aside from mindless fucking consumerism, what’s the issue?
Because it’s clear they want kids to start drinking budweiser young. It’s marketing budweiser to minors, whether it has alcohol or not. And it’s marketing alcohol (“it’s BEER for under age”) to youth… Beer by default has alcohol. This is marketing beer to literal children.
What do you think all that marketing does? Gets them drinking more budweiser as adults, and probably interested in alcohol while underage. Shady as fuck.
You know how you can’t buy those sugar “cigarettes” anymore? Same reason.
You also can’t buy snortable children’s Tylenol.
You can, actually. They’re on Amazon.
Snortable children’s Tylenol… That’s a great idea. Do you work in marketing?
It’s interesting because, in the US technically they aren’t allowed to be labeled Cigarettes (in most countries they are outright illegal), Just did check amazon, and you can see the actual packaging just says “bubble gum”, or “candy”. Though I think the amazon listing using the word, may actually not be within the law.
I think these people haven’t been aware of near-beer sales to kids going back over 60 years. Kids have been able to buy them here in Canada for longer than that, that is just the oldest person I have know to buy a 6pack of near-beer as a 5 year old kid.
Well the industrious kiddos just go to the store and buy some juice, sugar and yeast.
It’s like marketing a vape with no nicotine to kids
Oh, like candy cigarettes and big league chew.
Oh, like candy cigarettes and big league chew.
Yeah… Which was also a bad idea… of which most of the world won’t accept in the modern age.
https://en.wikipedia.org/wiki/Candy_cigarette#Sales_laws
Big league chew, I guess was a bit more on the fence because it’s less obvious and it avoids any words that directly link it to chewing tobacco.
Amazon sells candy cigarettes.
Amazon sells a lot of illegal shit. That doesn’t mean it’s okay; that just means law enforcement isn’t doing its goddamn job.
We have purchased the N/A Corona from time to time. I still have to flash my ID to purchase N/A drinks.
I think it depends on where you’re at. I’ve been taught to ID even for N/A beers (because usually when advertised as such, they are allowed something like 0.5% or less ABV). But also, what kid would enjoy the taste of beer? Even the stereotype that’s how teens want to drink all the time, the lack of alcohol takes all of the fun out of that stereotype. As an adult, I only drink ciders and wines, which has kid versions of soda and grape juice.
They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):
> 0.5% it’s beer and subject to alcohol laws
< 0.5% it’s not beer, technically a food
So they label it as <0.5% simply to show that it’s in the latter category. This creates a lot of confusion for some reason. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:
The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a food. But they don’t.
Counter example: kombucha has naturally occurring alcohol, but you don’t see anyone getting carded for it and you have the regular nutritional label on it.
I drank beer more often at 16 (which was the drinking when I was growing up) than I do now. And I did it for the flavour. Though granted I had better choices than american “Budweiser”.
Fucking yuck
Yucking fuck
Wtf is the point??
Is someone out there drinking Budweiser…for the taste?
Is there a difference between Budweiser and having sex in a canoe? Nope. Both are fucking close to water.
Usually you’d start that joke with ‘what do x and y have in common…’
Starting with what’s the difference works when there’s a difference. Like this, ‘What’s the difference between a woman in a confessional and a woman in a bathtub? One has hope in her soul.’
Thank you very much for the explanation. I would never have guessed. My mind is blown.
I have a parent who will only drink “lite” beer. I do not understand it. It takes like shitty water.
Maybe they’re keeping a better balance of hydration to alcohol for their old brain, and not having a fruity or sweet taste but not boring plain water as well. Lite beer can occasionally be refreshing. Although personally I’d rather pour half a beer into a cup of ice than drink most light beers.
It’s to beer what LaCroix is to fruit juice.
In my experience it’s because they’re drinking 18 of them and don’t want to be sloppy drunk after 10-12 hours. I prefer the more direct method of hard liquor to be more efficient but I get the thought process.
They saw that younger people aren’t drinking nearly as much, so they thought this might be a solution? Get kids used to the flavor earlier?
Sadly, I’m sure there are plenty of shitty parents who would buy this for their kids.
I don’t think there’s many parents that would buy this for their kids. I grew up knowing friends parents would would just straight up buy you actual beer. But knowing them, if they saw this, I imagine them saying “Then what’s the fucking point??? Pussyass bullshit!” While at the same time putting 2-24packs in the cart, and then saying “For you and your little friends when they get here.”
The alcohol is the only reason to choke down the horsepiss that is beer; 0 alcohol beer’s only consumer base are self-loathing masochists.
You mean, like, all beer? I love that you have your own preferences, it’s a human right. It’s definitely an acquired taste for most people.
I’ve had one beer I thought tasted pretty good (a Sam Adam’s Cherry Wheat lager). It tasted like cherries. Like a slightly carbonated cherry juice; not beer with a hint of cherry.
I’ve never seen it being sold anywhere since. :(
Pretty sure I just hate the taste of hops. I have no tolerance for bitter flavours. Really sucks when my dad or sister cook, because I can hella taste when they burn any garlic used in it as it becomes super bitter.
It helps my sober friends that used to down a 12-30 beers a night not lose that flavor. But to market to kids is pathetic
I love a good beer. Budweiser is not a good beer, and the thought of a zero version sounds even worse.
But there are great beers and even very good non alchoholic ones.
My issue is that beer is a lot of calories, particularly the good ones. Even the zero alcoholic ones.
Don’t drink your calories is a good rule of thumb.
This shit should be illegal zero alcohol or not we should not allow advertisement of beer to children. Where the fuck protect the children groups on this shit?
The “protect the children” groups have federal cover now to actively harm children, which is what they always wanted to do anyway
German here. I’m absolutely flabbergasted that this incomprehensible opinion has 20 upvotes.
0% alcohol is 0% alcohol. What the fuck are you talking about?
I’m also German but nobody should advertise harmful drugs to children.
Yeah, and 0,0% beer in Germany can have up to 0,04999…% alcohol while unlabeled anything may have up to 1.2% (fruit juice often has like 0.3% or so)
I was under the impression that “alkoholfrei” / “alcohol free” could be up to 0.5%, whereas 0.0% really needed to be without any alcohol. Your link is only about the first case, if I read it correctly. They do state though that “without alcohol” should really be without.
Edit: further research seems to indicate that it is unfortunately not quite clear and you are correct: “. Sobald der vorhandene Alkoholgehalt mindestens 0,05 Volumenprozent beträgt, ist die Angabe „alkoholfrei“ um die Angabe „(< 0,5 % vol)“ zu ergänzen.” - https://www.gesetze-im-internet.de/weinv_1995/WeinV_1995.pdf -> only once you exceed 0.05% do you need to declare <0.5%
Very disappointing indeed. Why not have them call it <0.5% and <0.05% and have the customer take an informed decision? Of course because the industry then says: “Dear government this is too hard, let us deceive the customers 🥺”
There’s no deception: <0.05 rounds to the two significant digits 0.0 (0.050001 would round to 0.1)
It’s impossible to have absolutely no alcohol in something that had sugar and living micro-organisms in it at any point: e.g. fruits and therefore juice have alcohol.
That why you don’t need to label anything with less than 1.2% alcohol. You can only be sure that something has less when it says 0.0% or „alkoholfrei“.
Agreed, but also including teenagers.
So 19yr olds shouldn’t be advertised to? What’s the cut off?
I actually fully agree that all advertisement is awful and support removing it entirely.
But lacking that, I don’t see an issue with advertising universally. And if we’re going to restrict advertisement to children, target actual children. “Teenagers” includes people legally old enough to join the military and kill other humans.
Honestly, you’re right, but the issue is deeper than that. Ads like this indoctrinate people that aren’t even children - this includes teenagers past 13 and even adults of varying stages.
Advertising harmful drugs shouldnt be done at all - but in the meantime, teenagers and even young adults should be except. Also the killing part is a totally different issue.
Sure, but the primary complaint was against a 0% alcohol beer targeted at “Children” by nature of using the term “Under Age.” I have no complaints against wanting to remove advertising, in general, including drug advertisements.
“Children” by nature of using the term “Under Age.”
Which consequently includes teenagers and young adults within it - which aren’t children.
What does you being German have anything to do with it? Completely ignoring that no, being able to legally advertise it as 0% doesn’t mean it has 0%, in Germany non-alcoholic beer is still beer and doesn’t get advertised to children. That would be fucking insane to do.
You’re confusing „ohne Alkohol“/0.0% beer with „alkoholfrei“/“non-alcoholic” beer.
In Germany, drinks only have to be labeled as alcoholic from 1.2% upwards, so
- unlabeled fruit juice may have up to 1.2% (has more likely 0.3% or so)
- alkoholfrei may have up to 0.5%
- 0,0 may have 0,0% (rounded down from up to 0,04999…%)
Except the US concept of underage also includes people 16 to 20, which this ad is undoubtedly target towards. If it was an ad for beer with bright colours and cartoon characters I would agree, but it is not.
Absolute fringe opinion even in Germany. Most shops and bars refuse to serve 0.0 to teens below legal drinking age (which already is ridiculously low), ads also don’t target them.
Below drinking age, sure. I think the nonsense here is that the US considers you “Under age” until you’re 21. So you’re complaining about an ad targeting children, when the target is literally “Anybody under the age of 21.” Which is an unfair complaint to make.
Because using that same logic, “under age” porn is actually legal. Because at 18 you can get fucked in the ass by 3 dudes at once, but not buy a beer.
I hear you say “But there are different ages for X and Y.” Yeah, but it’s the exact same term used to mean the same idea with completely different ranges and neither has any justification beyond “Uh… Here’s the cut-off I guess?”
Would you take issue with 18yr olds having beer ads aimed at them? Because that’s technically “Under Age Beer!” And they’d be considered full adults here in Germany.
Yes I take issue with alcohol ads aimed at anybody.
Sure, I’m not against that at all. I hate advertisements and would take no issue with a universal ban. My problem was with the arbitrary moral outrage at this advertisement targeting “Children,” by virtue of the utterly meaningless phrase “Under Age,” which includes actual, legitimate adults, in the US.
It‘s pushing the boundaries with the emphasis (UNDER AGE) but I’m with you.
Hahaha what weird corner do you live in? Completely unbelievable in Bavaria.
Not saying that I like the drinking culture here, but you’re not describing the reality here.
yeah should have guessed it’s Bavaria
No, you should have guessed Mecklenburg-Vorpommern, Hamburg, or Sachsen, which have higher per capita alcohol consumption than Bavaria.
per capita alcohol consumption =/= drinking culture
So, there are these things called candy cigarettes. They are candy shaped like cigarettes. Despite simply being things like bubble gum or chocolate, it turns out that people who ate them as kids are about twice as likely to smoke real cigarettes as adults. This has resulted in them being banned as advertising tobacco products to children in a good number of countries. This add for nonalcoholic beer specifically saying that minors can buy it can easily be argued to be the same kind of thing, with the same kind of legal response. If consuming non-alcoholic beer as a minor results in significantly higher rates of alcohol consumption as an adult, then ads for non-alcoholic beer that target children, like the one shown, might be worth a ban.
Guess we have give it a different name than… My proposal: Freer
There used to be candy that looked like cigarettes and soft drinks made to look like a champagne bottles, and at some point we decided that was not a good idea.
I drink and I smoke, but I also think it’s not a good idea to get children used to those things. You can drink responsibly but there’s no quantity of alcohol that does zero damage, and the less we get young people used to them the better.
I drink and I smoke, but I also think it’s not a good idea to get children used to those things.
Unfortunately, there isn’t a “one size fits all solution”. When I was a kid, I had the candy cigarettes, champagne bottles, cap-guns to play " cops and robbers", and bb-guns to “shoot things” (trash usually)
As an adult, I don’t smoke, I’ll have a beer once a month or less, and I haven’t robbed any banks nor go hunting. Mainly because, as an adult, I’m not interested in those things.
However, as a child, these were tools to pretend and often pretending involves replicating your environment. I definitely grew-up in a rural area, but on (80-90s) television when everyone is smoking and drinking, your relatives smoke and drink - it’s normalized.
I would argue that the social shift towards no smoking and less drinking for adults, has a greater affect on children than a ban on stick shaped candy in a box.
(Now marketing vaping to young people with addictive “fun” chemical flavoring: that is evil and should be banned)
edit: fixed a couple of words
I drink non-alcoholic beer because I like the flavor of beer.
there’s no quantity of alcohol that does zero damage
There’s also no non-alcoholic fruit juice, so you should be all for 0% beer, which has less alcohol than any carton of apple juice you can buy.
It’s not really about the alcohol content per se.
The issue is getting young and impressionable children used to the idea of drinking beer.
I’m pretty sure young and impressionable children get used to the idea of drinking beer from friends and family. I think the bigger issue is that the drinking age is fucking 21. It’s absolutely nonsense. If you want to protect children from alcohol abuse, talk to them, teach them, let them have alcohol when they’re ready to try it, in safe settings.
Very much this.
This is very likely form the US where u need to be 21 to buy beer. So even a 20 year old would be a child to you? This is dumb af.
Lmao. They don’t ACTUALLY give a fuck about children.
Why? Because it is also ~0%sugar? Ban ads for coke instead.
Edit: know a lot of people saying that 0%beer tastes not the same (what I can agree on) and thats why they do not drink alc free beer. Could imagine the effect works also the other way round.
let’s just ban all ads. That’d make me happy.
If this store is in the US they are stupid for making this sign and they can get in quite a bit of trouble for this with ABC. NA beer is still 21 and over, its not “beer for kids”
I live in California and they card me at my local grocery store if I buy 0% beer.
Oh, look, it’s that YouTube thumbnail I’m seeing all over my feed…
jesus christ this is blatant child advertising and child harm. Fuck Budweiser.
Looks like a ChatGPT poster
It is a chatgpt poster
Yep it always does those stupid lines on either side





























