• Lasherz@lemmy.worldM
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    9 days ago

    Seems fake. It’s also not legal AFAIK to sell non alcoholic beer to minors since it’s still got some alcohol in it. Then again I guess vanilla extract and mouth wash does too.

    • thisisbutaname@discuss.tchncs.de
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      9 days ago

      There’s a difference between non-alcoholic (or alcohol-free) and 0.0% alcohol (like it appears in the poster). The former allows for up to 0.5% ABV, while the latter means absolutely no alcohol whatsoever.

      Still I don’t think it’s a good idea to get children used to the idea of drinking alcoholic beverages.

      • robin@lemmy.blahaj.zone
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        8 days ago

        They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):

        > 0.5% it’s beer and subject to alcohol laws

        < 0.5% it’s not beer, technically a food

        So they label it as <0.5% simply to show that it’s in the latter category. This creates a lot of confusion for some reason.

        Even the grocers (and even manufacturers) get it all messed up. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:

        The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a soda.

        But the larger companies that sell it are just misclassifying it and creating problems to be as lazy and risk avoidant as possible.

  • Richard@lemmy.world
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    9 days ago

    Yeah, teach them kids to drink from a young age, i’m sure it will be good for them

    • saltesc@lemmy.world
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      9 days ago

      I mean, most countries drink 3-5 (some 7) years before Americans. By 21, people have kind of gotten over it and having beers for weekend chats and hangs is just normal. Drinking with intent or excitement to drink doesn’t exist without underlying mental issues.

      This advertising wouldn’t exist because it would be aimed at actual kids and teens. Whereas in the US you join the military, kill people for them, then after a few years of that, you’ve earned a beer with some alcohol in it.

      • baronvonj@piefed.social
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        9 days ago

        I have more than once witnessed 18-20 year old service members drinking openly and legally in bars and restaurants by using their military ID.

    • terranoid@lemmy.cafe
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      9 days ago

      Because it’s clear they want kids to start drinking budweiser young. It’s marketing budweiser to minors, whether it has alcohol or not. And it’s marketing alcohol (“it’s BEER for under age”) to youth… Beer by default has alcohol. This is marketing beer to literal children.

      What do you think all that marketing does? Gets them drinking more budweiser as adults, and probably interested in alcohol while underage. Shady as fuck.

    • Mantzy81@aussie.zone
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      9 days ago

      You know how you can’t buy those sugar “cigarettes” anymore? Same reason.

      You also can’t buy snortable children’s Tylenol.

      • Pennywise@piefed.socialBanned
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        9 days ago

        You can, actually. They’re on Amazon.

        Snortable children’s Tylenol… That’s a great idea. Do you work in marketing?

        • TheFogan@programming.dev
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          9 days ago

          It’s interesting because, in the US technically they aren’t allowed to be labeled Cigarettes (in most countries they are outright illegal), Just did check amazon, and you can see the actual packaging just says “bubble gum”, or “candy”. Though I think the amazon listing using the word, may actually not be within the law.

    • WolvenSpectre@lemmy.ca
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      9 days ago

      I think these people haven’t been aware of near-beer sales to kids going back over 60 years. Kids have been able to buy them here in Canada for longer than that, that is just the oldest person I have know to buy a 6pack of near-beer as a 5 year old kid.

    • uberfreeza@lemmy.world
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      9 days ago

      I think it depends on where you’re at. I’ve been taught to ID even for N/A beers (because usually when advertised as such, they are allowed something like 0.5% or less ABV). But also, what kid would enjoy the taste of beer? Even the stereotype that’s how teens want to drink all the time, the lack of alcohol takes all of the fun out of that stereotype. As an adult, I only drink ciders and wines, which has kid versions of soda and grape juice.

      • robin@lemmy.blahaj.zone
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        8 days ago

        They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):

        > 0.5% it’s beer and subject to alcohol laws

        < 0.5% it’s not beer, technically a food

        So they label it as <0.5% simply to show that it’s in the latter category. This creates a lot of confusion for some reason. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:

        The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a food. But they don’t.

        Counter example: kombucha has naturally occurring alcohol, but you don’t see anyone getting carded for it and you have the regular nutritional label on it.

      • ViatorOmnium@piefed.social
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        8 days ago

        I drank beer more often at 16 (which was the drinking when I was growing up) than I do now. And I did it for the flavour. Though granted I had better choices than american “Budweiser”.

  • JasonDJ@lemmy.zip
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    9 days ago

    Wtf is the point??

    Is someone out there drinking Budweiser…for the taste?

    • froh42@lemmy.world
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      9 days ago

      Is there a difference between Budweiser and having sex in a canoe? Nope. Both are fucking close to water.

      • Peppycito@sh.itjust.works
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        8 days ago

        Usually you’d start that joke with ‘what do x and y have in common…’

        Starting with what’s the difference works when there’s a difference. Like this, ‘What’s the difference between a woman in a confessional and a woman in a bathtub? One has hope in her soul.’

        • froh42@lemmy.world
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          8 days ago

          Thank you very much for the explanation. I would never have guessed. My mind is blown.

    • Ech@lemmy.ca
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      9 days ago

      I have a parent who will only drink “lite” beer. I do not understand it. It takes like shitty water.

      • Mouselemming@sh.itjust.works
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        9 days ago

        Maybe they’re keeping a better balance of hydration to alcohol for their old brain, and not having a fruity or sweet taste but not boring plain water as well. Lite beer can occasionally be refreshing. Although personally I’d rather pour half a beer into a cup of ice than drink most light beers.

      • Polisheocket@lemmy.zip
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        9 days ago

        In my experience it’s because they’re drinking 18 of them and don’t want to be sloppy drunk after 10-12 hours. I prefer the more direct method of hard liquor to be more efficient but I get the thought process.

  • TrackinDaKraken@lemmy.world
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    9 days ago

    They saw that younger people aren’t drinking nearly as much, so they thought this might be a solution? Get kids used to the flavor earlier?

    Sadly, I’m sure there are plenty of shitty parents who would buy this for their kids.

    • Lost_My_Mind@lemmy.world
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      9 days ago

      I don’t think there’s many parents that would buy this for their kids. I grew up knowing friends parents would would just straight up buy you actual beer. But knowing them, if they saw this, I imagine them saying “Then what’s the fucking point??? Pussyass bullshit!” While at the same time putting 2-24packs in the cart, and then saying “For you and your little friends when they get here.”

    • ramenshaman@lemmy.world
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      9 days ago

      You mean, like, all beer? I love that you have your own preferences, it’s a human right. It’s definitely an acquired taste for most people.

      • I’ve had one beer I thought tasted pretty good (a Sam Adam’s Cherry Wheat lager). It tasted like cherries. Like a slightly carbonated cherry juice; not beer with a hint of cherry.

        I’ve never seen it being sold anywhere since. :(

        Pretty sure I just hate the taste of hops. I have no tolerance for bitter flavours. Really sucks when my dad or sister cook, because I can hella taste when they burn any garlic used in it as it becomes super bitter.

    • Polisheocket@lemmy.zip
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      9 days ago

      It helps my sober friends that used to down a 12-30 beers a night not lose that flavor. But to market to kids is pathetic

    • NewNewAugustEast@lemmy.zip
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      9 days ago

      I love a good beer. Budweiser is not a good beer, and the thought of a zero version sounds even worse.

      But there are great beers and even very good non alchoholic ones.

      My issue is that beer is a lot of calories, particularly the good ones. Even the zero alcoholic ones.

      Don’t drink your calories is a good rule of thumb.

  • Fredselfish@lemmy.world
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    9 days ago

    This shit should be illegal zero alcohol or not we should not allow advertisement of beer to children. Where the fuck protect the children groups on this shit?

    • protist@retrofed.com
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      9 days ago

      The “protect the children” groups have federal cover now to actively harm children, which is what they always wanted to do anyway

    • flying_sheep@lemmy.ml
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      9 days ago

      German here. I’m absolutely flabbergasted that this incomprehensible opinion has 20 upvotes.

      0% alcohol is 0% alcohol. What the fuck are you talking about?

          • Mentando@lemmy.zip
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            8 days ago

            I was under the impression that “alkoholfrei” / “alcohol free” could be up to 0.5%, whereas 0.0% really needed to be without any alcohol. Your link is only about the first case, if I read it correctly. They do state though that “without alcohol” should really be without.

            Edit: further research seems to indicate that it is unfortunately not quite clear and you are correct: “. Sobald der vorhandene Alkoholgehalt mindestens 0,05 Volumenprozent beträgt, ist die Angabe „alkoholfrei“ um die Angabe „(< 0,5 % vol)“ zu ergänzen.” - https://www.gesetze-im-internet.de/weinv_1995/WeinV_1995.pdf -> only once you exceed 0.05% do you need to declare <0.5%

            Very disappointing indeed. Why not have them call it <0.5% and <0.05% and have the customer take an informed decision? Of course because the industry then says: “Dear government this is too hard, let us deceive the customers 🥺”

            • flying_sheep@lemmy.ml
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              8 days ago

              There’s no deception: <0.05 rounds to the two significant digits 0.0 (0.050001 would round to 0.1)

              It’s impossible to have absolutely no alcohol in something that had sugar and living micro-organisms in it at any point: e.g. fruits and therefore juice have alcohol.

              That why you don’t need to label anything with less than 1.2% alcohol. You can only be sure that something has less when it says 0.0% or „alkoholfrei“.

          • Fawkes@lemmy.zip
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            8 days ago

            So 19yr olds shouldn’t be advertised to? What’s the cut off?

            I actually fully agree that all advertisement is awful and support removing it entirely.

            But lacking that, I don’t see an issue with advertising universally. And if we’re going to restrict advertisement to children, target actual children. “Teenagers” includes people legally old enough to join the military and kill other humans.

            • cosmos8188@leminal.space
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              8 days ago

              Honestly, you’re right, but the issue is deeper than that. Ads like this indoctrinate people that aren’t even children - this includes teenagers past 13 and even adults of varying stages.

              Advertising harmful drugs shouldnt be done at all - but in the meantime, teenagers and even young adults should be except. Also the killing part is a totally different issue.

              • Fawkes@lemmy.zip
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                8 days ago

                Sure, but the primary complaint was against a 0% alcohol beer targeted at “Children” by nature of using the term “Under Age.” I have no complaints against wanting to remove advertising, in general, including drug advertisements.

                • cosmos8188@leminal.space
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                  8 days ago

                  “Children” by nature of using the term “Under Age.”

                  Which consequently includes teenagers and young adults within it - which aren’t children.

      • Vrtrx@lemmy.world
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        8 days ago

        What does you being German have anything to do with it? Completely ignoring that no, being able to legally advertise it as 0% doesn’t mean it has 0%, in Germany non-alcoholic beer is still beer and doesn’t get advertised to children. That would be fucking insane to do.

        • flying_sheep@lemmy.ml
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          8 days ago

          You’re confusing „ohne Alkohol“/0.0% beer with „alkoholfrei“/“non-alcoholic” beer.

          In Germany, drinks only have to be labeled as alcoholic from 1.2% upwards, so

          • unlabeled fruit juice may have up to 1.2% (has more likely 0.3% or so)
          • alkoholfrei may have up to 0.5%
          • 0,0 may have 0,0% (rounded down from up to 0,04999…%)

          https://de.wikipedia.org/wiki/Alkoholfrei

        • Fawkes@lemmy.zip
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          8 days ago

          Except the US concept of underage also includes people 16 to 20, which this ad is undoubtedly target towards. If it was an ad for beer with bright colours and cartoon characters I would agree, but it is not.

      • creamfresh@lemmy.world
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        8 days ago

        Absolute fringe opinion even in Germany. Most shops and bars refuse to serve 0.0 to teens below legal drinking age (which already is ridiculously low), ads also don’t target them.

        • Fawkes@lemmy.zip
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          8 days ago

          Below drinking age, sure. I think the nonsense here is that the US considers you “Under age” until you’re 21. So you’re complaining about an ad targeting children, when the target is literally “Anybody under the age of 21.” Which is an unfair complaint to make.

          Because using that same logic, “under age” porn is actually legal. Because at 18 you can get fucked in the ass by 3 dudes at once, but not buy a beer.

          I hear you say “But there are different ages for X and Y.” Yeah, but it’s the exact same term used to mean the same idea with completely different ranges and neither has any justification beyond “Uh… Here’s the cut-off I guess?”

          Would you take issue with 18yr olds having beer ads aimed at them? Because that’s technically “Under Age Beer!” And they’d be considered full adults here in Germany.

            • Fawkes@lemmy.zip
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              8 days ago

              Sure, I’m not against that at all. I hate advertisements and would take no issue with a universal ban. My problem was with the arbitrary moral outrage at this advertisement targeting “Children,” by virtue of the utterly meaningless phrase “Under Age,” which includes actual, legitimate adults, in the US.

        • flying_sheep@lemmy.ml
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          8 days ago

          Hahaha what weird corner do you live in? Completely unbelievable in Bavaria.

          Not saying that I like the drinking culture here, but you’re not describing the reality here.

      • VindictiveJudge@lemmy.world
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        9 days ago

        So, there are these things called candy cigarettes. They are candy shaped like cigarettes. Despite simply being things like bubble gum or chocolate, it turns out that people who ate them as kids are about twice as likely to smoke real cigarettes as adults. This has resulted in them being banned as advertising tobacco products to children in a good number of countries. This add for nonalcoholic beer specifically saying that minors can buy it can easily be argued to be the same kind of thing, with the same kind of legal response. If consuming non-alcoholic beer as a minor results in significantly higher rates of alcohol consumption as an adult, then ads for non-alcoholic beer that target children, like the one shown, might be worth a ban.

      • thisisbutaname@discuss.tchncs.de
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        9 days ago

        There used to be candy that looked like cigarettes and soft drinks made to look like a champagne bottles, and at some point we decided that was not a good idea.

        I drink and I smoke, but I also think it’s not a good idea to get children used to those things. You can drink responsibly but there’s no quantity of alcohol that does zero damage, and the less we get young people used to them the better.

        • LedgeDrop@lemmy.zip
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          8 days ago

          I drink and I smoke, but I also think it’s not a good idea to get children used to those things.

          Unfortunately, there isn’t a “one size fits all solution”. When I was a kid, I had the candy cigarettes, champagne bottles, cap-guns to play " cops and robbers", and bb-guns to “shoot things” (trash usually)

          As an adult, I don’t smoke, I’ll have a beer once a month or less, and I haven’t robbed any banks nor go hunting. Mainly because, as an adult, I’m not interested in those things.

          However, as a child, these were tools to pretend and often pretending involves replicating your environment. I definitely grew-up in a rural area, but on (80-90s) television when everyone is smoking and drinking, your relatives smoke and drink - it’s normalized.

          I would argue that the social shift towards no smoking and less drinking for adults, has a greater affect on children than a ban on stick shaped candy in a box.

          (Now marketing vaping to young people with addictive “fun” chemical flavoring: that is evil and should be banned)

          edit: fixed a couple of words

        • flying_sheep@lemmy.ml
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          9 days ago

          I drink non-alcoholic beer because I like the flavor of beer.

          there’s no quantity of alcohol that does zero damage

          There’s also no non-alcoholic fruit juice, so you should be all for 0% beer, which has less alcohol than any carton of apple juice you can buy.

          • thisisbutaname@discuss.tchncs.de
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            9 days ago

            It’s not really about the alcohol content per se.

            The issue is getting young and impressionable children used to the idea of drinking beer.

            • Fawkes@lemmy.zip
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              8 days ago

              I’m pretty sure young and impressionable children get used to the idea of drinking beer from friends and family. I think the bigger issue is that the drinking age is fucking 21. It’s absolutely nonsense. If you want to protect children from alcohol abuse, talk to them, teach them, let them have alcohol when they’re ready to try it, in safe settings.

    • blackberry28@sh.itjust.works
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      8 days ago

      This is very likely form the US where u need to be 21 to buy beer. So even a 20 year old would be a child to you? This is dumb af.

    • MatSeFi@lemmy.liebeleu.de
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      9 days ago

      Why? Because it is also ~0%sugar? Ban ads for coke instead.

      Edit: know a lot of people saying that 0%beer tastes not the same (what I can agree on) and thats why they do not drink alc free beer. Could imagine the effect works also the other way round.

    • stopforgettingit@lemmy.world
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      8 days ago

      If this store is in the US they are stupid for making this sign and they can get in quite a bit of trouble for this with ABC. NA beer is still 21 and over, its not “beer for kids”